Feb 18, 2025 | HVAC, Marketing, Sales
In 1975, Gary Dahl sat at a bar listening to friends complain about their pets. As a joke, he suggested a “pet rock” would be the perfect low-maintenance companion. That joke turned into a $15 million empire.
Feb 14, 2025 | HVAC, Marketing, Sales
In 1975, Gary Dahl sat at a bar listening to friends complain about their pets. As a joke, he suggested a “pet rock” would be the perfect low-maintenance companion. That joke turned into a $15 million empire.
Jan 6, 2025 | HVAC, Sales
Quick question for you: What’s the difference between a good HVAC sales professional and a great one? Often, it’s just 3.5 days of the right training.
Jan 2, 2025 | HVAC, Sales
In 1848, a carpenter named James Marshall made a startling discovery while working on a sawmill in California: gold glimmering in the water. But here’s the thing—Marshall didn’t strike it rich. You know who did? The people who capitalized on his discovery—the store owners supplying picks and shovels, the merchants selling food, and the resourceful entrepreneurs who prepared others for the gold rush ahead.
Dec 26, 2024 | HVAC, Sales
In 1876, Thomas Edison opened his famous Menlo Park laboratory. But here’s what most people don’t know… Edison didn’t just invent—he sold. He knew that even the greatest inventions were worthless if he couldn’t convince people to buy them.
Nov 27, 2024 | HVAC, Sales
Service technicians are under increasing pressure to become sales superstars. This is understandable. All businesses must grow sales, and the service technician is often a contractor’s best asset in terms of customer trust and contact frequency. There can be a...
Aug 16, 2023 | CHOICE, HVAC, Marketing, Sales
We are pleased to announce the acclaimed JUMP START® HVAC Fundamentals Training is moving to a Learning Management System (LMS) platform, making the training both self-paced and more accessible.
Aug 16, 2023 | HVAC, Management, Online Videos, Sales, Video Training
We are pleased to announce the acclaimed JUMP START® HVAC Fundamentals Training is moving to a Learning Management System (LMS) platform, making the training both self-paced and more accessible.
Nov 15, 2021 | HVAC, Management, Sales
Everything about selling intrigues me. No two people sell the same way. Every customer is unique. All calls reveal a different set of circumstances. If you like helping people and being rewarded for it, then a career in sales is a dream come true. This blog post begins a new series that will review all of the TRUST® sales fundamentals that have helped thousands of others create extraordinary sales success.
Feb 16, 2021 | HVAC, IAQ, Marketing, Sales
It’s been impossible for any IAQ product to provide complete protection for your customer’s health… and their HVAC system’s performance… Until now! I’m sure you believe the manufacturer’s claims for the products you are selling. You wouldn’t be selling them otherwise, right? I’m not suggesting these claims aren’t true, but I am suggesting that there’s a lot more to the IAQ story – a whole lot more.