Feb 26, 2025 | Management, Marketing, Sales, Video Training
In 1914, Henry Ford made a decision that shocked the business world. He doubled his workers’ wages to $5 a day. His competitors thought he was crazy. But Ford understood something crucial: investing in people isn’t an expense—it’s insurance against losing your best talent.
Feb 18, 2025 | HVAC, Marketing, Sales
In 1975, Gary Dahl sat at a bar listening to friends complain about their pets. As a joke, he suggested a “pet rock” would be the perfect low-maintenance companion. That joke turned into a $15 million empire.
Feb 14, 2025 | HVAC, Marketing, Sales
In 1975, Gary Dahl sat at a bar listening to friends complain about their pets. As a joke, he suggested a “pet rock” would be the perfect low-maintenance companion. That joke turned into a $15 million empire.
Jan 6, 2025 | HVAC, Sales
Quick question for you: What’s the difference between a good HVAC sales professional and a great one? Often, it’s just 3.5 days of the right training.
Jan 2, 2025 | HVAC, Sales
In 1848, a carpenter named James Marshall made a startling discovery while working on a sawmill in California: gold glimmering in the water. But here’s the thing—Marshall didn’t strike it rich. You know who did? The people who capitalized on his discovery—the store owners supplying picks and shovels, the merchants selling food, and the resourceful entrepreneurs who prepared others for the gold rush ahead.
Dec 26, 2024 | HVAC, Sales
In 1876, Thomas Edison opened his famous Menlo Park laboratory. But here’s what most people don’t know… Edison didn’t just invent—he sold. He knew that even the greatest inventions were worthless if he couldn’t convince people to buy them.
Nov 27, 2024 | HVAC, Sales
Service technicians are under increasing pressure to become sales superstars. This is understandable. All businesses must grow sales, and the service technician is often a contractor’s best asset in terms of customer trust and contact frequency. There can be a...
Aug 16, 2023 | CHOICE, HVAC, Marketing, Sales
We are pleased to announce the acclaimed JUMP START® HVAC Fundamentals Training is moving to a Learning Management System (LMS) platform, making the training both self-paced and more accessible.
Aug 16, 2023 | HVAC, Management, Online Videos, Sales, Video Training
We are pleased to announce the acclaimed JUMP START® HVAC Fundamentals Training is moving to a Learning Management System (LMS) platform, making the training both self-paced and more accessible.
Jan 3, 2022 | Marketing, Sales
You deserve to feel great about your sales success in 2018…congratulations. You and everyone in your company worked hard and deserve the rewards you received. Now it’s time to reload…and do it again!