ASHRAE’s publications openly state that current testing procedures for today’s diverse IAQ products have shortcomings. Only media air filters, among all of these IAQ products, have shown consistent evidence of improving the health of the occupants of the space. All other claims have only been tested in a controlled environment. Makes you wonder… If a product doesn’t improve the air quality in the air that we breathe, what good is it to us?
Today, there are more IAQ products than ever and new ones continue to pop up, particularly in the retail market. Who is buying these products? Your customers! Over the coming weeks, I’ll provide the best help I can with tips on how to communicate what you learn to your customers, and how to give them appropriate choices that can make the air in their homes cleaner, healthier and safer.
Have you ever tracked your close rate and job selling price against the number of leads you are running per day? I am referring to the actual data, not averages. You might be very surprised at the results.
Over the last 10 years, our industry has realized that offering 3 or 4 choices instead of a single “bid” is a smart way to sell. Here’s why, and more importantly, how.
Have you been at the kitchen table and you wished you could remember exactly how you were taught to answer an objection? Have you wanted to review your sales training DVD’s and find they have disappeared from the office? Do you have a set of sales training DVD’s and don’t have a computer with a built-in DVD player?
ANNOUNCING: The Selling with TRUST® In-Home Sales Training video is now available for online streaming. And, as in introductory offer, you can SAVE UP TO $60 over the cost of the hard-copy DVD!
While catching up on current commercials it has been quickly apparent that the big-ticket advertising has become increasingly targeted toward the younger guys who don’t shave and women who buy Land Rovers. Surely this demographic group is spending money and I hope they keep it up. They are a rapidly growing economic force and there is no doubt these hard working, independence loving, smart people will run the Baby Boomers’ world at some point… but not quite yet.