Webinars & Podcasts
Interviews, recorded presentations, & other excellent sales content
The Virtual Sales Call™ Chapter 1
Open discussion about tools and tactics for conducting a professional HVAC replacement sales call without visiting the home.
The Virtual Sales Call™ Chapter 2: Discovery Process Demonstration
A webinar featuring a walkthrough of how to conduct the Discovery portion of a professional HVAC replacement sales call, without visiting the home.
The Virtual Sales Call™ Chapter 3: Present, Propose and Close
Topics include creating a Summary of the Customer’s Concerns, the Company Story Presentation, showing 5 Solution Choices with Financing, and Asking for the Sale.
The Virtual Sales Call™ Chapter 4: Objection Handling
Live role-play examples of the most common “objections” and how to address them during a live or virtual call process so they rarely become an “objection”.
Removing and Destroying Airborne Pathogens in Homes
Learn from Dr. Mark Ereth about the differences among the airborne pathogens, including bacteria and viruses, and what recent studies have shown about the challenges of removing and destroying them from the air that we breathe.
Removing and Destroying Airborne Pathogens in Homes Chapter 2: Mitigating Aerosolized Transmission of Pathogens Including the Coronavirus
Join us as Dr. Ereth reviews his recent paper Characterization and Novel Mitigation of Aerosolized Transmission of SARS-CoV-2 Virus. (Access Password: u0=D1C1Y)
High-Performance Selling Webinar with NCI
Tom teamed up with David Holt of NCI to present an in-home selling process for turning High-Performance testing into profitable new business.
Sales Bytes Webinar Series
The Sales Bytes webinar series is designed to help HVAC professionals sell Aeroseal.
Counter Talk Radio
Counter Talk Radio brings news updates and special guests to the microphone each episode. Tom talks about his B2B sales training program and book, Proposition Selling.
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