Some things don’t change. One of them is how airborne particles are captured by media air filters. Understanding this will help explain how the oldest and most common air filtration technology can be effective in some ways, and why they are not in others.
ASHRAE’s publications openly state that current testing procedures for today’s diverse IAQ products have shortcomings. Only media air filters, among all of these IAQ products, have shown consistent evidence of improving the health of the occupants of the space. All other claims have only been tested in a controlled environment. Makes you wonder… If a product doesn’t improve the air quality in the air that we breathe, what good is it to us?
Today, there are more IAQ products than ever and new ones continue to pop up, particularly in the retail market. Who is buying these products? Your customers! Over the coming weeks, I’ll provide the best help I can with tips on how to communicate what you learn to your customers, and how to give them appropriate choices that can make the air in their homes cleaner, healthier and safer.
Have you ever tracked your close rate and job selling price against the number of leads you are running per day? I am referring to the actual data, not averages. You might be very surprised at the results.
Have you been at the kitchen table and you wished you could remember exactly how you were taught to answer an objection? Have you wanted to review your sales training DVD’s and find they have disappeared from the office? Do you have a set of sales training DVD’s and don’t have a computer with a built-in DVD player?
ANNOUNCING: The Selling with TRUST® In-Home Sales Training video is now available for online streaming. And, as in introductory offer, you can SAVE UP TO $60 over the cost of the hard-copy DVD!
