Jan 3, 2022 | Marketing, Sales
You deserve to feel great about your sales success in 2018…congratulations. You and everyone in your company worked hard and deserve the rewards you received. Now it’s time to reload…and do it again!
Feb 16, 2021 | HVAC, IAQ, Marketing, Sales
It’s been impossible for any IAQ product to provide complete protection for your customer’s health… and their HVAC system’s performance… Until now! I’m sure you believe the manufacturer’s claims for the products you are selling. You wouldn’t be selling them otherwise, right? I’m not suggesting these claims aren’t true, but I am suggesting that there’s a lot more to the IAQ story – a whole lot more.
Jul 21, 2020 | HVAC, IAQ, Marketing, Sales
In January of this year I announced the residential SecureAire Platinum Dealer Direct Program. If you missed this, I encourage you to take 5 minutes and read about the product and how it works.
Jan 28, 2019 | Marketing, Sales
How often have you heard “Your price was higher.” as the reason why you didn’t get the job? An experienced sales coordinator recently told me that the customer gives that as their reason for choosing someone else over 90% of the time. So, what can you do about that? Here are three answers.
Jan 7, 2019 | Marketing, Sales
You deserve to feel great about your sales success in 2018…congratulations. You and everyone in your company worked hard and deserve the rewards you received. Now it’s time to reload…and do it again!
Feb 6, 2017 | Marketing, Sales
While catching up on current commercials it has been quickly apparent that the big-ticket advertising has become increasingly targeted toward the younger guys who don’t shave and women who buy Land Rovers. Surely this demographic group is spending money and I hope they keep it up. They are a rapidly growing economic force and there is no doubt these hard working, independence loving, smart people will run the Baby Boomers’ world at some point… but not quite yet.
Dec 22, 2014 | HVAC, Marketing, Sales
Kevin, one of our recent Sales Coach / Jump Start graduates, is just starting out in the family business as a comfort advisor. He had an opportunity to bid on a small replacement project for a property management company that owns or manages hundreds of homes. Kevin...
Nov 25, 2014 | HVAC, Marketing, Sales
How many times have you shown up for an appointment and the homeowner expected you to give them a bid in 20 minutes? Have you ever been walking the house and another contractor knocked on the door? Or when the customer opens the door they just tell you that the unit...
Nov 24, 2014 | HVAC, Marketing, Sales
The average transaction at a big box “hardware” store is about $50. The oil changing service company gets about $40. Fast food these days is over $10. Coffee, if you can call a double-mocha half-split with one pump chai “coffee”, is about $6. Could any of these...
Aug 2, 2013 | Marketing, Sales
The equipment manufacturers are justifiably proud of their brands. Many have been in the industry over 100 years and have made millions of furnaces, air conditioners and heat pumps with the vast majority of them delivering safe, reliable heating and cooling...