Feb 26, 2025 | Management, Marketing, Sales, Video Training
In 1914, Henry Ford made a decision that shocked the business world. He doubled his workers’ wages to $5 a day. His competitors thought he was crazy. But Ford understood something crucial: investing in people isn’t an expense—it’s insurance against losing your best talent.
Feb 18, 2025 | HVAC, Marketing, Sales
In 1975, Gary Dahl sat at a bar listening to friends complain about their pets. As a joke, he suggested a “pet rock” would be the perfect low-maintenance companion. That joke turned into a $15 million empire.
Feb 14, 2025 | HVAC, Marketing, Sales
In 1975, Gary Dahl sat at a bar listening to friends complain about their pets. As a joke, he suggested a “pet rock” would be the perfect low-maintenance companion. That joke turned into a $15 million empire.
Aug 16, 2023 | CHOICE, HVAC, Marketing, Sales
We are pleased to announce the acclaimed JUMP START® HVAC Fundamentals Training is moving to a Learning Management System (LMS) platform, making the training both self-paced and more accessible.
Jan 3, 2022 | Marketing, Sales
You deserve to feel great about your sales success in 2018…congratulations. You and everyone in your company worked hard and deserve the rewards you received. Now it’s time to reload…and do it again!
Feb 16, 2021 | HVAC, IAQ, Marketing, Sales
It’s been impossible for any IAQ product to provide complete protection for your customer’s health… and their HVAC system’s performance… Until now! I’m sure you believe the manufacturer’s claims for the products you are selling. You wouldn’t be selling them otherwise, right? I’m not suggesting these claims aren’t true, but I am suggesting that there’s a lot more to the IAQ story – a whole lot more.
Jul 21, 2020 | HVAC, IAQ, Marketing, Sales
In January of this year I announced the residential SecureAire Platinum Dealer Direct Program. If you missed this, I encourage you to take 5 minutes and read about the product and how it works.
Jan 28, 2019 | Marketing, Sales
How often have you heard “Your price was higher.” as the reason why you didn’t get the job? An experienced sales coordinator recently told me that the customer gives that as their reason for choosing someone else over 90% of the time. So, what can you do about that? Here are three answers.
Jan 7, 2019 | Marketing, Sales
You deserve to feel great about your sales success in 2018…congratulations. You and everyone in your company worked hard and deserve the rewards you received. Now it’s time to reload…and do it again!
Feb 6, 2017 | Marketing, Sales
While catching up on current commercials it has been quickly apparent that the big-ticket advertising has become increasingly targeted toward the younger guys who don’t shave and women who buy Land Rovers. Surely this demographic group is spending money and I hope they keep it up. They are a rapidly growing economic force and there is no doubt these hard working, independence loving, smart people will run the Baby Boomers’ world at some point… but not quite yet.