Feb 16, 2021 | HVAC, IAQ, Marketing, Sales
It’s been impossible for any IAQ product to provide complete protection for your customer’s health… and their HVAC system’s performance… Until now! I’m sure you believe the manufacturer’s claims for the products you are selling. You wouldn’t be selling them otherwise, right? I’m not suggesting these claims aren’t true, but I am suggesting that there’s a lot more to the IAQ story – a whole lot more.
Jul 21, 2020 | HVAC, IAQ, Marketing, Sales
In January of this year I announced the residential SecureAire Platinum Dealer Direct Program. If you missed this, I encourage you to take 5 minutes and read about the product and how it works.
Nov 28, 2018 | HVAC, IAQ, Sales
Ion generators, also called ionizers, applied in indoor air quality products, have been marketed to homeowners for decades. In this week’s IAQ Trust Tip, I review what’s good and what’s not so good about Ionizers, and help clear up some important questions.
Oct 30, 2018 | HVAC, IAQ, Sales
Some things don’t change. One of them is how airborne particles are captured by media air filters. Understanding this will help explain how the oldest and most common air filtration technology can be effective in some ways, and why they are not in others.
Oct 15, 2018 | HVAC, IAQ, Sales
ASHRAE’s publications openly state that current testing procedures for today’s diverse IAQ products have shortcomings. Only media air filters, among all of these IAQ products, have shown consistent evidence of improving the health of the occupants of the space. All other claims have only been tested in a controlled environment. Makes you wonder… If a product doesn’t improve the air quality in the air that we breathe, what good is it to us?
Oct 1, 2018 | HVAC, IAQ, Sales
Today, there are more IAQ products than ever and new ones continue to pop up, particularly in the retail market. Who is buying these products? Your customers! Over the coming weeks, I’ll provide the best help I can with tips on how to communicate what you learn to your customers, and how to give them appropriate choices that can make the air in their homes cleaner, healthier and safer.