Tom Piscitelli: Sales Coach

Sales Training Using a Soft-Sell, High-Skill Approach

Tom Piscitelli

Sales Coach

Tom’s 36 years’ experience in HVAC sales training, sales management, sales coaching, marketing and consulting have given him a broad and diverse business expertise. He has developed his sales training and business capabilities by working with major manufacturers, distributors, contractors, builders and utilities.

In 1997, Tom founded TRUST® Training and Consulting and began conducting sales seminars that have improved the confidence and sales performance of over 8,000 HVAC sales professionals.

His articles have been published in many trade magazines, he often speaks at industry conventions and he particularly enjoys bringing cutting edge training approaches to our industry.

Tom enthusiastically focuses on the sales person’s relationship with the customer as paramount to sales success. “People buy from people, in particular people they trust. Developing professional selling skills that help build a trusting, long-term relationship with customers is what I strive to bring to our sales graduates.”

Tom’s T.R.U.S.T.® and CHOICE® sales processes are focused on creating client relationships that last. His training has been referred to as “the soft-sell with high-skill”.

Learn more about Tom’s sales training programs

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Tom gave me the tools and knowledge to confidently walk into a clients home and walk away with not only a sale but a happy customer whom will time and time again look to myself and my company for their needs and not only that they tell their family, friends, neighbors and co-workers.

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Coming into this industry with very little HVAC knowledge was a little intimidating. Your Jump Start program quickly changed that to excitement and an eagerness to continue learning our business. Thank you very much for giving us the foundation of knowledge about HVAC and the role it plays in the overall way a home functions.

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Being new to the industry, I sometimes get overwhelmed with training. I found that your training was done at a pace that allowed me to learn and retain some great knowledge. Thank you for your patience! Awesome job Mark!

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I’m new to the industry and this week has prepared me to be a top seller beginning tomorrow. I am now confident I have a sales process and tools that I can apply to any industry. My only regret is not taking this course sooner.

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I learned valuable techniques that will stick with me for life. I gained a confidence I didn’t know was possible. I was hoping to become a successful salesman, now I know I will.

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As an owner, I now feel like I can nail down our sales process. The group atmosphere was great with a lot of ideas shared around.

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