Dec 22, 2014 | HVAC, Marketing, Sales
Kevin, one of our recent Sales Coach / Jump Start graduates, is just starting out in the family business as a comfort advisor. He had an opportunity to bid on a small replacement project for a property management company that owns or manages hundreds of homes. Kevin...
Nov 25, 2014 | HVAC, Marketing, Sales
How many times have you shown up for an appointment and the homeowner expected you to give them a bid in 20 minutes? Have you ever been walking the house and another contractor knocked on the door? Or when the customer opens the door they just tell you that the unit...
Nov 24, 2014 | HVAC, Marketing, Sales
The average transaction at a big box “hardware” store is about $50. The oil changing service company gets about $40. Fast food these days is over $10. Coffee, if you can call a double-mocha half-split with one pump chai “coffee”, is about $6. Could any of these...
Aug 2, 2013 | Marketing, Sales
The equipment manufacturers are justifiably proud of their brands. Many have been in the industry over 100 years and have made millions of furnaces, air conditioners and heat pumps with the vast majority of them delivering safe, reliable heating and cooling...
May 20, 2011 | HVAC, Marketing, Sales
Every one of you reading this knows that placing yard signs is good in growing top-of-the-mind awareness and generating neighborhood sales leads. And yet I’ll wager that maybe 1 in 500 contractors consistently does it. There are probably lots of “good” reasons why you...
