Your existing service customers offer the best opportunity to generate replacement equipment sales. With today’s energy efficient and comfortable equipment, there is a strong and compelling story on why someone would consider replacing equipment rather than repairing it any time there is a significant repair cost on older equipment. Our customers expect us to provide them with this information.
One of the most effective tools to communicate this is a Repair vs. Replace Cost of Ownership Analysis. Tom teaches this method in his training seminars. Unfortunately this opportunity is too often ignored due to the difficulty of completing the analysis in a timely and professional manner.
What if your service techs could produce this customized Repair vs. Replace Cost of Ownership analysis in just a couple of minutes while completing the service estimate for the client? That is possible today as just one of the many integrated features available with TRUST PRO® online! The tech only needs to fill in four (4) pieces of information specific to the client’s unique situation and click print. The rest of the information is predetermined and set by you. Will every client seriously consider replacement as an alternative? No, but none will if not given the Choice®.
Mark Sims is President of Chameleon Management Solutions, Inc. and is the creator of TRUST PRO® online, the only fully functioning online HVAC contracting business management software.