In 1975, Gary Dahl sat at a bar listening to friends complain about their pets. As a joke, he suggested a “pet rock” would be the perfect low-maintenance companion.
That joke turned into a $15 million empire.
Why? Because Dahl understood something crucial: It wasn’t about selling rocks (which he bought for pennies). It was about selling an experience, complete with a training manual and carrier box.
This same principle applies to HVAC sales today. It’s not about selling units—it’s about selling comfort, savings, security, and peace of mind.
That’s why I’m reaching out. If you’re an HVAC sales professional looking to transform your approach and dramatically increase your average sale and close rate, I’ve got something special for you.
The Selling with TRUST® In-Home Sales Training Workshop isn’t your typical sales training. It’s an intensive 3.5-day experience that has helped over 14,000 professionals master the art of in-home sales.
What makes this different? We focus on building trust with the customer first, and earning the right to make the sale second. Just like Gary Dahl didn’t sell rocks—he sold an experience—you’ll learn how powerful and effective it is to sell solutions to your customer’s problems, not just bidding equipment.
Limited to just 8 participants, you’ll get personalized coaching and real-world practice to implement immediately.
Ready to transform your sales approach?
To your success,
Tom