Financing…if you don’t have it or don’t use it, you are missing out. The average consumer does not have $10,000 or $20,000 available in cash to spend on home energy improvements and systems. But that is often what it takes to get them the best system to best address their concerns and desires. Sure, they can charge it…but with credit cards and rates being what they are the last few years, consumers are much more leery of using unsecured, revolving debt. Education is on the rise, and people know that can get them in trouble. So how do we help?
We must offer better financing CHOICES. Loans through credit unions and other lenders reflect better rates and terms on a credit score than credit card debt, and give a consumer a fixed rate and payment they can plan for. Credit cards do not offer this in our ever-changing world. We must be be a one-stop shop for the client to earn the right to make the sale.
When leads are slow, every opportunity is even much more critical to maximize. The only way to give your customers a way to own and receive the benefits of what they want now is through financing. So what financing will work best? Stay tuned.
David Piscitelli is a retail sales professional with a highly sales-oriented HVAC and home improvement contractor in the Pacific Northwest. Over 80% of his sales include financing of some form. He can be reached at[email protected].