Tom Piscitelli Full Bio
Tom’s 35 years’ experience in HVAC sales, sales management, marketing and consulting have given him a wealth of front-line business expertise. He has developed his sales talents by working with major manufacturers, distributors, contractors, builders and utilities.

Tom Piscitelli
In 1997, Tom founded TRUST® Training and Consulting and began conducting sales seminars that have improved the confidence and sales performance of over 8,000 HVAC sales professionals.
His articles have been published in many trade magazines, he often speaks at industry conventions and he particularly enjoys bringing cutting edge training approaches to our industry.
Tom enthusiastically focuses on the sales person’s relationship with the customer as paramount to sales success. “People don’t care about how much you know until they first know that you care. Customers buy from people, in particular people they trust. Developing professional selling skills that help build a trusting, long-term relationship with customers is what I strive to bring to our sales graduates.”
Tom’s T.R.U.S.T.® and CHOICE® sales processes are focused on creating client relationships that last. His training has been referred to as “the soft-sell with high-skill”.