A consumer newsletter is designed to keep your name top-of-the-mind when they think about heating and air conditioning. It’s designed to give them a warm and fuzzy feeling about your company.

This is a consumer newsletter you can mail to your customers. While the newsletter deals with industry issues, it is not completely HVAC focused. It also focuses on items that will interest homeowners. And that’s the point of a newsletter. Make it something they look forward to receiving and will read because it contains items of interest and relevance to their lives.

The lead story for the Winter Consumer Newsletter is reducing a homeowner's carbon footprint with HVAC. Whether you agree with the notion of anthropogenic (i.e., man caused) global warming or not is irrelevant. Many of your customers undoubtedly do accept it. Moreover, they are emotional about it. Emotion is something lacking from too many HVAC sales. After all, people BUY on emotion.

A special offer of free A/C maintenance for two years with the purchase of a new system is made on page 3. You might want to change the offer. If you do not change or eliminate the offer, you should be prepared to honor it. In the conclusion of the lead article on the same page, homeowners are promised a carbon footprint savings estimate. This can be calculated using the Service Roundtable's carbon footprint calculator.

The editorial on the last page discusses the refrigerant phase-out and the global warming potential of R-22 and R-410A. The emphasis is the need to regular maintenance and leak repairs. Change it to a personal message if you have time.

This newsletter is designed to be printed on 11” X 17” paper and folded. Fold it again, tape it closed, and it’s ready to mail. Be sure the change the RED text to information about your company. You must change text near the top of the first page, the text on the top of the second page, in the body of the "Simple Tips For Green Living" article on the second page, text on the masthead of the second page, text in the last paragraph of the article on page three, and the mailing address on the back page.

You might also want to give the newsletters to your technicians to pass out to new customers on service calls.

On the second page, homeowners are encouraged to spread the word about your newsletter and to suggest others for a subscription. When they do, they and their friend are both promised a $10 gift certificate (with your company, of course). Anyone you add to your customer list from this method is an excellent prospect, thanks to the referral. You can find the gift certificate by searching the archives.

There are color and black and white versions of the newsletter.

This version contains all four pages. It is a very large file and will take some time to download. The file is zipped to speed downloads.

Service Roundtable Members can click on the link below to download the file...If you are not a Service Roundtable member you can join by registering on this link: http://www.serviceroundtable.com/SignUp/Default.asp?pid=TP200708

Newsletter:

http://www.serviceroundtable.com/members/downloads