This very nice compliment came from long-time contractor acquaintance. He has been a lifer” in HVAC, investing his time and resources in building a very successful residential service-based AOR business. He had started as a new construction contractor, like so many of you, and saw the importance of changing the direction of his company several years ago. I won’t share the particulars about his business but I will tell you that he’s created a business model that meets the model described so well in Ron Smith’s book, HVAC Spells Wealth,,.You Deserve a 25% Net Profit.

After investing in and watching my new DVD and Workbook, System Selling In-Home Sales Call Training, he contacted me and shared his thought on what he’s seen…that he liked the soft sell, highly skilled approach to selling. I had to smile at that because as long as I’ve been a sales trainer and as many ways as I’ve described the System Selling with T.R.U.S.T.® and CHOICE® approach, I’d never thought to describe it as simply and eloquently as that.

Soft sell, highly skilled…just what today’s consumer wants, and expects, from someone representing a company they want to do business with; hopefully for a long time.


Good Selling!